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Address:. me up! But I clicked on the link contained and the very first thing I saw made me laugh so very hard. I sent off a quick e-mail back to her explaining my laughter and explaining that I would have to look at the rest later.


Probably if I had watched the commercials first, I would never have undertaken this whole stupid experiment. Axe commercials?

Axe black tv commercial, 'when to shhh while stargazing'

They are the media equivalent of the fragrance itself. I mean, naked ladies covered in tiny congruent triangles assault bemused middle managers. These are commercials that could have been made by Russian porn stars from the mid s, or backstage at a Victoria's Secret fashion show.

Nor did I come to Axe men's fragrance by sniffing the air at the U. Supreme Court — no one at the solicitor general's office wears the fragrance. Who says government can't do anything right? Me, I discovered Axe the usual way, through my year-old nephew, for whom the whole prospect of a lifetime of boom-chicka-wah-wah is perhaps still too much to contemplate. My own boys, at 8 and 10, are too young for Axe, or for fragrance, or for wah-wahs of any variety — or so I shall insist to myself until they are But after a day at the beach when they shared a bathroom with their big hockey-playing Axe-scented cousin-slash-hero, even the 8-year-old was smearing his small hairless self with the body wash, the deodorant, and, in case he still couldn't be smelled from the next pier over, the spray cologne.

The latest axe commercial i see all the time on comedy central

Dinners quickly became unbearable, with three Axe-drenched young people fogging up all tastes and smells until your pasta simply tasted like the painful ache at the back of your tongue that occurs when every boy in the house sees a daily Axe dip as part of his grooming. On it went, until the final weekend at the beach, when I found myself trapped in the shower with only a bottle of three-in-one Axe product shampoo, body wash, and conditioner.

So I broke down and used it. It was the most sublimely powerful fragrance experience of my adult life. After decades of smelling like a flower or a fruit, for the first time ever, I smelled like teen boy spirit. I smelled the way an adolescent male smells when he feels that everything good in the universe is about to be delivered to him, possibly by girls in angel wings.

I had never smelled this entitled in my life. I loved it. I wanted more. I confess that it was hard to choose a fragrance. My year-old nephew advised me to steer clear of the "nasty grossness"-scented products. All of the Axe scents, to the extent that they differ, seem to be mostly named after manly activities like mining or soldering. Ultimately I opted for Cool Metal see: mining and soldering in the body wash, shampoo and spray formulations.

What happens when a fortysomething women walks around smelling like a year-old boy for a week? Mostly nothing. As it turns out, ours is a culture in which people don't really feel comfortable commenting on your scent, even when it is so powerful as to be causing climate change.

So even if you apply Axe before a funeral — as I did — nobody is going to grab you by the arm and ask you to please leave. I did learn from several mothers that the Wall of Axe a naturally occurring phenomenon in which eight or more teen boys reapply Axe after phys ed, then stand in the stairwell together has become so bad at some local schools that it's been banned altogether. The truth is, my experiment in smelling like an adolescent male for a week had only two really profound consequences.

What happens when a grown woman wears axe body spray for a week?

One, I really did grow to love the fragrance. And no.

I don't want to talk about it. But two, and distinctly more important, both my kids were so embarrassed that they stopped using it within days of my initiating the experiment.

Axe body spray’s new commercial takes aim at “toxic masculinity”

There is some Freudian window in which smelling like your mom is so beyond contemplation that they wordlessly gave it up. They have both moved backward to the Suave Baby Shampoo, which is precisely where I would like them to stay, at least for a while. Subscribe Manage my subscription Activate my subscription Log in Log out. Regions Tampa St. Letters to the Editor Submit a Letter.

The pungent legacy of axe body spray

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Powerful axe commercial questions what it means to be a man

Careers Advertise Legal Contact. Log in. Manage my subscription Activate my subscription Log out. By Dahlia Lithwick, Slate. Published Oct. Up next: Whither the waterfront.

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There are two things Old Spice does very well: make a heck of a deodorant and deliver television viewers entertaining commercials.


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So Busta Buss Rhymez , Urkel , and possibly Bart Simpson got into a super orgy together and 9 months later pooped this guy out?